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CULTURAL INSIGHT
CLIENT THE FUTURES COMPANY
PROJECT PROMOTIONAL VIDEO
VIDEO / MOTION GRAPHICS / STORYTELLING
The Futures Company (today Kantar Futures) wanted to create a video to promote one of its services, Cultural Insight, a methodology to help brands answer questions about changing peoples and cultures and thus understand, anticipate and create change.
The tone of voice was to be very dynamic and now, reflecting the company's ability to decode trends and originate insights into today's cultures all over the globe.
I teamed up with a motion graphics expert to help bring those concepts and ideas to life through storytelling and graphics.
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