IHG MEANINGFUL MEMBERSHIP
PROJECT INTERACTIVE INFOGRAPHIC
INFOGRAPHIC / INTERACTIVE DESIGN / RESPONSIVE DESIGN
IHG asked me to design an interactive infographic to support their Annual Trends Report launched during the Davos' World Economic Forum.
The design was simple and lively, with a gaming feel and a story which took our character, the 'hotel guest', through the various stages of meaningful memberships until he reached his hotel destination.
The design icons and illustrations reflected those of the main Report, also designed by me.